![]() ![]() It’s essential to approach the “FreshPet Killed My Dog” narrative with a balanced perspective. While some appreciate the brand’s approach to fresh ingredients, others stress the importance of choosing pet foods compliant with the World Small Animal Veterinary Association (WSAVA) and the Association of American Feed Control Officials (AAFCO) guidelines. Veterinarians tend to have mixed opinions about FreshPet food. The brand has emphasized that their production process meets the highest safety standards, including regular pathogen testing to ensure products are free from harmful bacteria. In response to these concerns, FreshPet has consistently affirmed its commitment to quality control and pet health. However, there’s currently no explicit evidence linking FreshPet to vitamin D toxicity. Vitamin D ToxicityĮxcessive vitamin D in dog food can be toxic, leading to kidney failure or even death in severe cases. It’s unclear if FreshPet uses degraded or undegraded carrageenan in its products. However, degraded carrageenan has been associated with a potential risk of being carcinogenic. Degraded Carrageenan and Carcinogenic ConcernsĬarrageenan, a substance derived from red seaweed, is often used in pet foods as a thickener and emulsifier. The brand has worked with Terri & Sandy since 2010, and is currently the #1 Grocery pet brand in the US.Additionally, there have been allegations of bacterial contamination, such as salmonella, which can cause severe gastrointestinal distress, dehydration, and systemic infections. This campaign marks the first work since Freshpet’s last campaign, 'Friends for Life' which leveraged the Sonny & Cher classic, 'I’ve got you babe.'įounded in 2006, Freshpet is on a mission to revolutionise an industry built on unhealthy, overly processed kibble. But when it comes to their food, we don’t yet share our refrigerators? Our new campaign sets out to change this deeply ingrained behaviour.” They share our activities, our homes, even our beds. John Speranza, CMO of Freshpet, says, “Our dogs aren’t our pets. And in 'In-Laws', we see a wife, taken aback by her mother-in-law, who coldly refers to her dog Hank as a 'she.' The :30’s and :15s, will run on national TV and online. In 'Dinner Date', we witness an all too real situation in which a guy realises this is NOT the girl for him when she coyly diminishes his dog Pepper. Two new launch spots feature pet parents showing unwavering loyalty to their beloved dogs by defending their decision to keep their pet’s food in the fridge. 'It’s Not Dog Food, it’s Food Food' doubles down on the brand’s mission to flip pet owners’ perception of kibble as an adequate diet by setting a new standard with fresh, refrigerated food. And it makes sense: Kibble is over-processed - cooked to the point where it stops looking like food at all. 'Dog Food' is how some people describe food so unappealing, our (human) tongues wouldn’t touch it with a ten-foot pole. Created in partnership with long time AOR Terri & Sandy, Freshpet’s 'It’s Not Dog Food, it’s Food Food' seeks to raise awareness among pet parents of the benefits of feeding their pooches fresh food that requires refrigeration, just like the food they feed themselves. Freshpet - the pioneer in real, fresh food for pets, is launching a new national brand campaign, platform and tagline targeting pet parents who not only view their furry friends as part of the family, but prefer to treat them as their equal. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |